Triple commendation for Loewe at the iF Design Award 2023

Marketing

At this year's iF Design Award, three products of the Loewe brand have been honored: The design TV Loewe iconic is the winner of the "iF Gold Award 2023" – the soundbar Loewe klang bar3 mr and the subwoofer Loewe klang sub1 have received the "iF Design Award 2023". The independent and globally established iF Design Awards have been presented annually since 1953 and distinguish excellent design with the globally recognized seal of quality.

Marco A. Müller, Georg Tischer, Madeleine Mahr & Thomas Putz (left to right) accept the iF Gold Award for the Loewe iconic from Uwe Cremering, CEO iF Design (far left).

In addition to receiving the iF Design Award 2023 twice, Loewe also received an iF Gold Award 2023, which honors particularly outstanding design achievements with its own award. This year, the Gold Award was presented only 75 times and the design TV Loewe iconic is one of the award winners. The jury's statement on the award states: “The iconic OLED TV is the latest in a century-long line of design classics from Loewe. Sculptural design, recycled materials matched with the latest display technology, intuitive usability, and outstanding sound: a masterful blend of advanced engineering and design.”

The iF Gold Award for the Loewe iconic was presented at a ceremony on May 15 as part of the iF Award Night at Berlin's Friedrichstadt-Palast. Marco A. Müller (Director Design & Design Management), Georg Tischer (Head of UI/IX Design), Thomas Putz (CTO) and Madeleine Mahr (Director Marketing) accepted the award on behalf of Loewe.

"We are extremely pleased that Loewe product design has once again been honored with three iF Design Awards in our 100th anniversary year. The awarding of the three sets impressively demonstrates Loewe's positioning as a renowned and innovative design brand. It is also a confirmation of the brand DNA of combining German engineering, excellence, and quality with an exclusive design. This characteristic combination of all Loewe products is exemplified by the Loewe iconic as well as the Loewe klang bar3 mr and the Loewe klang sub1," explains Thomas Putz, CTO of Loewe Technology GmbH, on the award at the iF Design Award 2023.

Marco A. Müller, Director Design & Design Management Loewe Technology GmbH, adds: "In its 100-year history, Loewe has created countless design icons – and the design TV Loewe iconic is one of them: a unique, almost sculptural, yet unobtrusive design approach without compromise. The discreetly high-quality brand elements such as the Loewe Eye and the Loewe Signature Clip also demonstrate the high design and quality standards down to the smallest detail. Receiving the iF Gold Award confirms that this is another milestone in Loewe's design history."

 
The award-winning products in overview

 Loewe iconic: The TV design icon

With the Loewe iconic, the tradition-steeped brand from Kronach presents an impressive design TV model that is not just a high-quality TV with sound system, but an all-encompassing design icon: With its sculptural form and 360-degree design, the Loewe iconic refines the living room to become an artful and gallery-like setting. The basis is the unique, high-quality installation solution made of Syno-Stone material in the color Graphite Grey. Syno-Stone is a solid mineral material that is durable and very hygienic thanks to its non-porous surface. This unique design is combined with state-of-the-art TV- and audio-technology as the Loewe iconic offers a choice of two variations and the most modern OLED displays in screen sizes of 55 and 65 inches. In addition, a sound bar with 360 watts of total music power is elegantly integrated behind a fabric panel. The Loewe iconic is made in Germany.

 
 Loewe klang bar3 mr: Unique soundbar for all home theater demands

The compact soundbar Loewe klang bar3 mr offers a 3.1-channel sound system that provides an excellent home cinema experience as well as multi-room audio with 360 watts, seven front speakers and the integrated twin-drive subwoofer. It can be modularly expanded into a 5.1-channel home theater via the lossless and latency-free second-generation Loewe Wireless Digital Audiolink technology or the integrated AV receiver with preamplifier output and cinch sockets.

 
 Loewe klang sub1: Compact, vibration-free powerhouse

The compact Loewe klang sub1 subwoofer with 160 watts provides a dynamic, powerful bass foundation and thereby complements both the integrated audio solutions of Loewe TV sets and those of third-party providers with audio output controlled in parallel with the TV – thus turning a stereo TV into a 2.1 sound system. The design of the innovative subwoofer enables a very compact format, a wireless connection to the TV via Bluetooth aptX Low Latency and vibration-free sound reproduction. This is how the Loewe klang sub1 fits discreetly into any room.

Prices and availability
All three devices are available at authorized retailers.